Korero with Stacey Fraser-Allen by Rita Edited.
What do you create and tell me a little bit about your creative process…
I create detailed ink and watercolour illustrations of architectural buildings—each piece is a celebration of memories, people, and place. My work is all about capturing that feeling of home—that warm, nostalgic pull we all feel for certain buildings or streets. I start each piece by diving into the story behind the space, often drawing inspiration from old family homes, local gems, or iconic New Zealand architecture. I sketch in fine liner to get the detail just right, and then bring everything to life with watercolour—layering colour to create mood, emotion, and a real sense of belonging.
What inspires/influences you?
Home is everything to me. It’s where I live, work, and raise my family. Both my husband and I run creative businesses from our space, so it’s truly a hub of ideas and inspiration. My art is rooted in that—capturing what place means to people, whether it’s their first flat, their nana’s villa, or the street they grew up on. My love of New Zealand, its architecture, and the nostalgia it stirs all play a huge role.
And I’ve got to mention Quentin Blake—his expressive, energetic line work has stuck with me since I was a kid. There’s a looseness and personality in his illustrations that I really admire.
When you're not working on your business, what do you love?
I try to get outdoors as much as I can—Wellington’s landscape is too good not to! I love rock climbing, mountain biking, and getting outside with friends and family. It helps me reset and keeps that creative energy flowing.
Any words of inspiration for someone thinking of giving something a go (in the business sense)?
Just start. Honestly, you’ll never feel completely ready. You’ll never have all the gear, the time, or the perfect plan. But if you’ve got a spark of an idea, follow it. Build slowly, learn constantly, and invest in yourself as you grow. Confidence comes from doing—it doesn't have to be perfect to be powerful.
